In 2024, we set out to develop a distinct visual identity for the Hello Registry Platform, a brand-new platform with a visual presence separate from both CIRA and SIDN. As the future of the organization may involve collaboration with additional partners, establishing a standalone brand with its own primary colors, typography, and visual style was a deliberate way to future-proof the identity.
The goal of the Hello brand is to visually communicate friendliness, innovation, and top-tier quality. True to its name, the visual identity reflects a sense of community and reinforces the idea that the platform serves as the foundation of a strong, thriving online environment. By creating a modern, clean, and vibrant brand system, the Hello Registry Platform clearly differentiates itself from more stark, utilitarian competitors.
A key objective in the logo design was to convey movement and bring life to the brand. Subtle motion within the logo animation adds warmth and energy, reinforcing the platform’s dynamic and forward-thinking nature.
My Role: Project Lead, Art Direction
Illustrator: Katrin Emery
Brand Design Agency: Good and Ready