Participating in trade shows provides an excellent opportunity for the CIRA Cybersecurity team to increase sales and elevate brand awareness within the tech community. Differentiating ourselves in this competitive space is crucial, and we recognized the importance of distinctive swag to draw attention.
Branching away from conventional promo items like mugs and pens, we opted for a fully custom approach with the CIRA Cybersecurity Deck. The objective was to create a thoughtful and informative product that positions CIRA as thought leaders in the Cyber community. Simultaneously, this cybersecurity training tool serves as a classic card deck, increasing the likelihood of it being utilized and even making its way to a cottage rather than being stashed away in a drawer.
My role in the creation of these cards was both strategic and hands-on, establishing the art direction and executing the design. It was important to go as modern and minimal as possible. By leaning into geometric interpretations of each fact, we ensured each card had a unique visual. This design choice also contributes to the deck’s timelessness, steering clear of illustration styles that may quickly appear dated.
Tools: Adobe Indesign, Adobe Illustrator
My Role: Art Direction & Design