Net Good by CIRA, CIRA’s grants program and community investment arm, was seeking to increase brand awareness and reach new, future applicants for the projects it funds. To support this goal, we launched a grants video series designed to tell impact stories in a more engaging and accessible way. Video content performs more strongly on social channels and is easier for audiences to consume than traditional written case studies. The CommuniFi project was the first initiative to be documented through this more robust, video-led approach.