To increase audience engagement and raise brand awareness within the Canadian entrepreneur community, we initiated the .CA Success Story social media campaign. This video series features interviews with successful .CA domain owners, providing a firsthand look into their entrepreneurial journey while emphasizing the advantages of .CA ownership. A crucial element of this series involves capturing each business owner in action, incorporating humanizing B-roll footage to make the video storyline relatable and maximize audience engagement. By showcasing real entrepreneurs in their element, we aim to resonate with our audience and highlight benefits of owning a .CA domain.
My Role: Creative Director
Videographer: Motion by Mike