To boost traffic and raise brand awareness for CIRA’s Internet Performance Testing website, we executed a targeted campaign with display and social ads. Specifically focused on regions with known internet challenges, the ads were designed to be visually attention-grabbing, incorporating light-hearted humor in both the copy and visuals to resonate with our target audience.
Our strategy involved directing engaged users to the Internet Performance Testing landing page, where they could delve into CIRA’s role in the IPT community before guiding them to the IPT test page. This top-of-funnel education was vital for users to understand the value of CIRA’s involvement. Equally important was ensuring the landing page maintained the same visual style as the ads, creating a seamless user journey that felt like a continuation of the campaign. This approach aimed to provide a cohesive and engaging experience for users.
My role: Creative strategy, Art Direction, Design execution
Tool used: Photoshop, WordPress